Adaptive Medias Inc (fka ADTM)

[Irish62]

Inaugural column on Treplabs and Adaptive Media

http://www.entrepreneur.com/article/229496

Starting today, Entrepreneur Media (the publisher of Entrepreneur magazine and Entrepreneur.com) and Adaptive Media, a mobile, video and internet advertising company based in Irvine, Calif., are teaming up to help raise the profiles of little-known but notable apps.

Read more: http://www.entrepreneur.com/article/229496#ixzz2iMfNseix

The collaborative effort will be one part app incubator, one part business and monetization consultant and one part marketing platform. In addition to potentially getting a shout out on Entrepreneur.com, which will feature at least one TrepLabs app each week, those making it into the program may also access business, design and marketing support from the folks at Adaptive Media (formerly Mimvi), which live, breath and sleep apps.

"There's a misconception that if you build an awesome app, people will find it," says Adaptive Media CEO, Qayed Shareef. "The reality is, it’s virtually impossible to launch a big app without some serious marketing muscle. Our goal is to take unknown apps and help catapult them to widespread adoption by first, making them better and second, exposing them to a large audience of potential new users. Ultimately, it’s a very collaborative relationship between us and our developer partners.”

http://www.entrepreneur.com/article/229497