I heard about this on the sports radio station I listen to on my work commute. It is a scam - but who knows how the ticker will trade. In other words, the ticker is a bad investment fundamentally, but who knows if the fans will drive it up. Will be interesting to watch - if the IPO actually goes through.
Whoever loves money never has money enough; whoever loves wealth is never satisfied with his income. I have seen all the things that are done under the sun; all of them are meaningless, a chasing after the wind. Only trade for the sake of trading.