Meta Platforms Inc (META)

[u238ed]

Revenue drivers yet to be released or fully capitalized:

1) Video ads on Facebook mobile app and Instagram

2) Mobile ad network (using Facebook level targeting (gender, location, marriage status, religion, music, movies, parent vs child vs grandparent, birthday, etc etc etc) to run ads on other 3rd party apps). This is the equivalent to Google Admob (thier mobile ad network). Estimates are that Admob is a 8b a year business.

3) Parse.com (Facebook owns Parse). Powering 100k mobile apps.

4) Acquisition of Onavo. HUGE. Everyone in mobile advertising uses Onavo for their data reports. Richest user data in the world since their app creates a data proxy between phone and carrier. Example: On your phone you goto Google.com. Your phone actually goes through Onavo servers, THEN to AT&T, then to Google.com. This data is a goldmine.

5) Google DoubleClick to allow advertisers to buy Facebook Ads directly in their product. DoubleClick is the largest ad managing service for ad agencies.

Prediction: $72 pps by Mid-December, $100 after Q4 earnings beat.