This is the first post on the Ubiquiti World Network in the Ubiquiti community forum.
Ubiquiti World Network by UBNT-Matt yesterday - last edited yesterday by UBNT-Jamie.
Hi, my name is JT and I've been asked to write about the announcement of the Ubiquiti World Network.
Before I get into the details, I want to talk about our competition. As you know, the Wireless ISP industry goes up against the phone and cable companies everyday. It might seem daunting because they are so established but I see tremendous opportunity. DSL is pretty much unusable for today’s internet needs. Modern websites are very visual, online gaming is at an all time high, and families stream YouTube or Netflix to multiple devices in the home. The cable companies have the lowest customer satisfaction of any industry in the United States; It’s below 30%! It’s unbelievable, and they get away with it because they know our customers don’t have any other choice.
You and I know better. The WISPs have been a solid option for quite some time now. This is not an issue of quality.I’d argue that our service is just as good or better. This is an awareness issue. When people move into new homes and offices, they don’t know that they have another option for Internet. When businesses put together their internet plans, the WISPs are not at the table. We are the last resort after the phone and cable companies fail. More often than not, we get the job done.
Today, we begin our journey to make ourselves heard. Today, we launch the BETA for the Ubiquiti World Network; an alliance of individual WISPs working towards a single vision that leverage an unified technology platform, sales and marketing assets, advertising, and political clout.
We’ve been testing the ideas behind this project for the last year. We’ve ran a series of pilot tests examining enterprise, urban, and rural markets. The results were very exciting. With no targeting, no optimization , no advertising air cover. We were able to increase leads dramatically.
In one test for Wisper Wireless Internet, we were able to see a 760% increase in leads compared to when they did no advertising and a 330% increase in leads compared to when they did. These are dramatic numbers
With the launch of the Ubiquiti World Network, we plan to expand upon that test by offering WISPs across the country a suite of assets and tools for to grow their businesses. The program includes:
A marketing library where we will hold the collective knowledge of the union. Pull case studies, spec sheets, and other sales collateral to help you get into and close deals that were previously out of your reach.
A lobbying initiative leveraging our legal resources to address the concerns of today so that we can secure the future of the wireless ISP industry.
An advertising program that we’re investing millions to make the nation aware of our existence and our excellence. We launch the campaign in early January 2014.
And a website to house these new initiatives and to provide a sales engine for our future customers. Customers would simply go to the website, type in their address and get matched with a WISP or WISPs serving that area.
You remember Wisper's numbers right? Now imagine those numbers with the full vision of the Ubiquiti World Network behind it.
All of these tools and assets are available to our WISP partners at no cost. There are no commitments and you invest to build your name–Our goal is to grow the Wireless ISP industry. As it grows, we hope to as well.
We are announcing the BETA for the Ubiquiti World Network today to give everyone time to prepare for the January, 2014 national launch. WISPs who enroll will have three months to think about how to expand their network, their staff, and where and how much they want to advertise.
