Apple Inc (AAPL)

[Altaire4_2dot0]

... MacIntels for the Masses

One of the issues that Apple needs to face head on is the very attitude you speak of.

The move to Intel chips is getting them back into the personal computer playing field on commodity hardware. If they want to succeed beyond iPod they have to be aware that many PC users are price sensitive I'm not saying they should price all their systems without a premium just that they need a value line of systems that can compete with the lower end of the price range. The iPod shuffle and nano pricing helped to revitalize iPod sales and look at the tremendous results.

They need to target the masses with a value line of Intel systems with.... yes, I can hear the groans now, support for Windows.

They could brand them as Mobile Uber Pods or something and they would sell to satisfied iPod users in a heartbeat.

IMHO, Mac OS X and the iLife suite is the premium.

It's time for Apple to Think Differently about where the market lies.


-Alt