Meta Platforms Inc (META): Facebook higher, Goldman sees another st...

Reply Private New

Next 10 Prev Next

Send PM Follow Ignore

Followers	12
Posts	1626
Boards Moderated	0
Alias Born	07/11/2011

vincen71

Re: None

Thursday, 10/17/2013 6:05:53 PM

Thursday, October 17, 2013 6:05:53 PM

Facebook higher, Goldman sees another strong quarter for mobile
02:26 PM ET · FB

Goldman's Heather Bellini, a long-time Facebook (FB +1.1%) bull, thinks there could be upside to a Q3 mobile ad sales consensus of $791M, which represents 20% Q/Q growth relative to Q2's blowout figure of $656M (+75% Q/Q from Q1). Oddly enough, her own forecast is still at $729M.
Bellini says Goldman's online ad contacts "again reported FB's ad products deliver the best performance outside of search," and the performance of the FBX exchange (display ads based on non-Facebook activity) especially stood out. A majority of contacts also reported major growth in mobile ad spend.
Bellini's PC ad forecast is below consensus ($890M vs. $914M), but her Payments forecast is above ($220M vs. $209M). Ad prices are expected to grow 8% Y/Y, and impressions 38%.
Facebook is making new post-IPO highs again. Bellini raised her PT to $58 from $52 in late September, following positive talks at the AdWeek 2013 conference.
Q3 results are due on Oct. 30.