Big marketing push according to Bloomberg/Businessweek
"Nightclub Push Victory Electronic Cigarettes Corp. (ECIG:US), run by the same marketing executive who helped build InBev NV into a dominant brewer, is handing out 1 million e-cigarettes starting this month at events in 50 U.S. cities. There will be a traveling van and tents at Nascar races, said Chief Executive Officer Brent Willis, who was once the president of InBev’s Asia-Pacific operations and helped introduce the Kraft brand to China."
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