It's funny how, no matter what is being mined be it gold, coal or barite, some think that its somehow magic. That if you get $100 worth of what ever you're mining, you've got a magic "net profit" of $100.
The way they've gone about this, it's highly doubtful they'll ever show a net profit.
Good DD IS NOT just reciting the PRs and company handouts and looking for the good. Those things are never hard to find.
Good DD IS finding out what the company and CEO do NOT want you to know.