Premier Brands Inc.(fka BRND)

[Watson9]

Why do you think he got the job as of TODAY?
The linkedin page states he's been on the job for a year.
What is the difference between Bad Ass Vodka and Bad Boy Vodka?

Here is a paste from his linkedin page

Founder

Bad Ass Vodka
November 2012 – Present (1 year)|Greater New York City Area
I founded Bay Ass Vodka in late 2012, and after spending 6 months developing the product with various consultants, we are now ready to launch into 10 markets across the country as of late November 2013.

Dennis Rodman is a partner and shareholder in the company, and will bring attention to the business in a very competitive environment.

Dennis Rodman
Co-founder at Bad Boy Vodka
Mountain View, CaliforniaFood & Beverages
Experience:Co-founder

Bad Boy Vodka
January 2013 – Present (10 months)