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Tuesday, October 15, 2013 4:29:57 PM
I totally agree Eicoman.
As you and I and most of us here know, you can't advertise prescription drugs as they do in the US. However, our licensees are well known and have contacts with the medical community.
Viagra and its cousins greatly benefitted from the likes of Bob Dole and Mike Ditka on the screen during NFL half times, et al. Vitaros does not have that advantage:
"The US and New Zealand are the only two countries where direct to consumer (DTC) advertising of prescription drugs is legal."
http://prescriptiondrugs.procon.org/
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