Tuesday, October 15, 2013 11:18:53 AM
11:09 AM ET · FB
Evercore's Ken Sena has raised his Facebook (FB +2.5%) PT to $60 from $45, and thinks Instagram (about to launch its first ads) could generate $340M in 2014 revenue (~3% of Facebook's total sales).
Sena also sees Facebook's efforts to deliver targeted ads using data about non-Facebook activity yielding "additional pricing strength" and creating offline commerce opportunities, and calls pricing checks "exceptionally strong."
He observes Facebook's 2012 U.S. ARPU was only $13 - its 2013 figure will doubtlessly be higher - less than Yahoo's $18 and the New York Times' $20, and far below Gannett's $48 and Google's $80.
Separately, Facebook has updated its Custom Audiences platform, which thus far focused on enabling targeted ads based on offline activity, to allow marketers to deliver news feed ads based on Web site/app activity.
Facebook asserts the new ads are complementary to those enabled by its FBX Exchange (also deliver retargeted ads). It's pitching the former to "businesses that don’t typically work with third parties," and the latter to larger firms.
Previous: Instagram chief discusses product plans
Comments(0)
Recent META News
- Tesla’s Robotaxi Day; GSK Settles 93% of Zantac Lawsuits; 10x Genomics Stock Drops on Revenue Forecast • IH Market News • 10/10/2024 10:45:48 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 10/09/2024 10:11:57 PM
- Google Could Face Forced Spinoff; Rio Tinto Buys Arcadium for $6.7B; Boeing Suspends Union Talks • IH Market News • 10/09/2024 10:15:35 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 10/08/2024 10:11:21 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 10/08/2024 08:03:11 PM
- Honeywell Seeks Division Spinoff; Foxconn Expands Production With Nvidia GB200; Chinese Stocks Plunge • IH Market News • 10/08/2024 10:39:39 AM
- Starboard Acquires $1 Billion Stake in Pfizer; Rio Tinto Pursues Acquisition of Arcadium Lithium, and More • IH Market News • 10/07/2024 09:49:44 AM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 10/04/2024 08:06:26 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 10/03/2024 10:13:21 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 10/01/2024 10:37:25 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 10/01/2024 08:09:06 PM
- Meta to Announce Third Quarter 2024 Results • PR Newswire (US) • 10/01/2024 08:05:00 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 09/27/2024 08:02:33 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/26/2024 10:09:16 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/25/2024 10:07:26 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/24/2024 10:21:09 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 09/24/2024 08:03:22 PM
- Visa Faces Monopoly Lawsuit; Meta Introduces Celebrity Voices for Chatbot; Stellantis on the Hunt for New CEO • IH Market News • 09/24/2024 10:15:50 AM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/23/2024 10:34:29 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 09/23/2024 08:02:33 PM
- Apollo Eyes $5 Billion Investment in Intel; TSMC and Samsung Explore UAE Chip Projects, and More • IH Market News • 09/23/2024 10:32:25 AM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 09/20/2024 08:10:30 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/19/2024 10:42:29 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 09/19/2024 08:15:35 PM
- AIG names new CFO; Progyny Drops 24% After Losing Key 2025 Contract; Exicure Jumps 190% With Nasdaq Extension • IH Market News • 09/19/2024 10:26:48 AM
FEATURED ZenaTech, Inc. (NASDAQ: ZENA) Launchs IQ Nano Drone for Commercial Indoor Use • Oct 10, 2024 8:09 AM
FEATURED CBD Life Sciences Inc. (CBDL) Targets Alibaba as the Next Retail Giant for Wholesale Expansion of Top-Selling CBD Products • Oct 10, 2024 8:00 AM
Foremost Lithium Announces Option Agreement with Denison on 10 Uranium Projects Spanning over 330,000 Acres in the Athabasca Basin, Saskatchewan • FAT • Oct 10, 2024 5:51 AM
Element79 Gold Corp. Reports Significant Progress in Community Relations and Development Efforts in Chachas, Peru • ELEM • Oct 9, 2024 10:30 AM
Unitronix Corp Launches Share Buyback Initiative • UTRX • Oct 9, 2024 9:10 AM
BASANITE INDUSTRIES, LLC RECEIVES U.S. PATENT FOR ITS BASAFLEX™ BASALT FIBER COMPOSITE REBAR AND METHOD OF MANUFACTURING • BASA • Oct 9, 2024 7:30 AM