Monday, October 14, 2013 3:57:31 PM
There is nothing to distribute unless there is capital with which to manufacture additional inventory. Do you blame LVVV for choosing to use their limited capital to manufacture their own products rather than manufacturing ours? That was a no-brainer.
The problem with the previous LOI was that we were expected to pay LiveWire to take the Adia probiotics brand from us. How on earth did that ever make sense? If Wen and Shelly had the money required to manufacture additional Adia probiotics inventory, why wouldn't they have used it to manufacture Adia probiotics inventory?
After doing that manufacturing, the least-cost way to achieve widespread distribution, sales and marketing is to do it yourself.
The probiotics business is becoming just one of our Public Startups and it will be more likely to produce value for us in this way than if we had paid LiveWire to take the business from us.
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