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IXMD Turning Fantasy Sports into Profit Potential
Fantasy Sports is anything but a fantasy business. Fantasy Sports has over 35 million players in North America alone and the demographic is highly coveted by advertisers. The typical fantasy player is in such a desirable demographic that it should make marketers salivate.
According to the Fantasy Sports Trade Association, the average fantasy sports player is a male college educated professional, in their 30s or 40s with an average household income over $90,000. These players also have significant disposable income. Nearly 50% of fantasy users who pay to play fantasy sports spend an average of $468 just on league fees, subscription advice sites and analytics applications, only scratching the surface of the market potential in this lucrative arena.
Users are becoming increasingly mobile as well with 25% of fantasy players accessing games from their mobile devices. Mobile usage has soared with some reports of fantasy app usage increasing 133% in the last year. No wonder such market titans as VW and Snickers have committed large sums to advertising in fantasy sports.
There’s now a way to potentially capitalize on this incredible growth and hugely desirable demographic. In September 2012, Intelimax Media launched DraftTeam.com. DraftTeam.com delivers a Daily Fantasy Sports Platform that allows players the opportunity to engage in daily and weekly fantasy sports contests rather than play over a complete season. This unique approach has revolutionized the industry. Fantasy sports have traditionally been centered on season-long contests. Intelimax has positioned itself differently and is focused on the daily fantasy sports sector that delivers fast paced action for players and multiple revenue streams for the company. It also enables DraftTeam.com to collect entrance and management fees on a daily basis rather than just once a season.
The DraftTeam.com daily fantasy sports platform is uniquely positioned for the rapidly growing fantasy sports market. IXMD uses leading edge technologies suited not only for the pc, but also for tablets and mobile devices. Fantasy players can play games on DraftTeam.com using any device that has an internet connection and they receive real-time updates on the status of their teams even when they’re watching the games live.
Fantasy players continue to gravitate to IXMD’s DraftTeam.com platform; and with unique offerings for players plus multiple revenue streams for the company, the profit potential of IXMD may soon be a reality.
For more information about Intelimax, visit www.intelimax.com
