Monday, October 14, 2013 2:39:57 AM
9/17/13 They start selling Rise and Coffee Boost in a select few stores (~13) in the So Cal area.
As of 9/24/13 Rise and Coffee Boost selling in over 80 stores in the So Cal area.
9/30/13 They name Jason Fontaine, famous in the beverage marketing industry, as the Brand Manager for all Level 5 products.
10/2/13 Using data from actual drinkers from their initial sales, they slightly reformulate the drinks to give them more caffeine, but no complaints about flavor. They also work on additional new flavors.
10/8/13 Preparing to sell worldwide on Amazon, have a total of 8 varieties in the works, more than originally planned.
10/11/13 Selling the original Rise and Coffee boost on Amazon, while production of the other new flavors is in the works.
What's not to like with this company? In my opinion, they are moving along like they really mean business. They seem to be going along full steam ahead. You can sit on the sidelines and moan and whine about the PPS volatility. But when else do you have a chance to get in on literally the ground floor of what could turn into a huge nationwide company within just a few months by the pace they've been keeping. They should have actual revenue coming in now. They're making a product which has a market, people are buying it, and they're gearing up to sell even more of it, and they have an experienced professional at the reigns.
IMO this is going to be really exciting over the next few weeks. It's not a question of if the price will shoot up, but when and how far.
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