JRjr33 Inc (JRJRQ)

[10bags]

i like this eanna Brown, founder and owner of Golden Girls, said that becoming part of CVSL will be a milestone for her company. "We admire CVSL's strategy for transforming the direct selling industry and we very much want to be part of that," she noted. "Our first five years proved that our concept works. Women appreciate the chance to convert their unwanted jewelry into cash. Now it's time to find ways of moving to the next level. We believe we can do that as part of CVSL."

"Golden Girls will bring CVSL into the jewelry category in a unique way," said John Rochon, CVSL chairman. "We really like their business model, because it's simple and practical and appealing to almost any woman in any community. We see this as a starting point and believe there are ways to do some interesting things with this concept. We especially admire Deanna's passion for her company and her boundless energy."

Golden Girls and jewelry represent the fifth company and the seventh category for CVSL's business, in addition to home decor (The Longaberger Company), home improvement and home security (Tomboy Tools), gourmet foods (Your Inspiration At Home) and nutritionals and skin care (Agel Enterprises).