Apple Inc (AAPL)

[ASimEE]

Also I haven't read anywhere that APPLE is reducing the cost of the phone to retailers. All the stories have been the retailers reducing their selling price.

For all we know Apple could still be selling the 5C at the orignal price, maybe just at a slower rate than expected because more people are spending the extra $100 to get the 5S.

If Apple IS reducing the cost of the 5C, I am sure they are not "taking a loss". Worst case scenario would be they make less profit than anticipated, but definitely not a loss.

Some people will say anything.