All American Pet Company Inc (AAPT)

[Pitt Bully]

Nutrabars proven to not sell themselves. The 33 pct price cut is huge. Much bigger than established products.
Established products get rolled back at WM just enough to make WM the low cost provider of a particular product for a short period of time. The major difference with Nutrabars is it is not an established product. The price matters little to the consumer at this time. The lack of sales is not caused by the price, but the amount of awareness about Nutrabars. Advertising campaigns are needed to create awareness. This is not being done. The only advertising is the rollback stickers on the shells. Management should have advertised instead of paying bonuses.

The other problem is the Barz are not a replacement for food that will be purchased regularly. The value of the Barz is in the portability. They are great when traveling with your dog. Most people, like me, only occasionally travel with my dog. After the awareness campaign, that worked., consumers would only occasionally purchase bars. IMO, we have to accept that the bars are a small niche product and not the ubiquitous industry charger that they were touted to be.