Bebida Beverage Company (BBDA)

[Boekternie]

NEWS !!!

BeBevCo Announces Partnership With Food City Grocery Chain for 105 Stores
NASCAR Sponsorships Pay Dividends as Distribution Deal Includes KOMA Unwind Drinks and Shots to Tri-State Area

STATESVILLE, N.C., Oct 8, 2013 /PRNewswire/ -- Bebida Beverage Company (OTC markets: BBDA) (BeBevCo), announced today that the Company has signed a partnership agreement with the Virginia-based supermarket chain, Food City.

(Logo: http://photos.prnewswire.com/prnh/20130718/PH49528LOGO)

The partnership includes KOMA Unwind Relaxation drinks and shots to be carried by 105 grocery and convenience stores in Kentucky, Virginia and Tennessee. This agreement was the result of KOMA Unwind friends involved in NASCAR. Food City is very community-oriented and involved in local efforts and has partners with farmers in Southwest Virginia and Northeast Tennessee which bring local produce to its customers while helping local farmers.

The Food City name has also become synonymous with NASCAR racing in the area with its sponsorship of two of the sport's most popular races, the Food City 500 and Food City 250 at the Bristol (Tenn.) Motor Speedway. As the second longest running sponsor in NASCAR, Food City has also contributed over half a million dollars to local organizations through its annual Family Race Night events.

Going into its third season, KOMA Unwind has been the title sponsor of Chris Lafferty's Motorsports TV. Lafferty, also a NASCAR Camping World Truck Series driver has a good relationship with Food City and thus played a strategic role in helping unite the partnership.

"I'm very thankful to Chris (Lafferty) for helping solidify our new relationship with Food City," said BeBevCo CEO Brian Weber. "Our KOMA Unwind racing program has opened so many doors, it just proves how valuable our relationships with the teams and drivers truly is."

Food City and K-VA-T Food Stores, Inc. ranked 40th on the latest (2008) Progressive Grocer's list of America's 50 Largest Supermarket Chains, 55th on Supermarket News "Top 75 North American Food Retailers" (January, 2008) with over 1.6 billion dollars in sales and 269th on Forbes Magazine's "List of the largest privately-held companies in 2007".

Weber added, "Food City, which covers the region from Knoxville up the Appalachian Trail, and BeBevCo now have a partnership we have been working diligently on for a number of months. This distribution agreement alone gives us a strong return on our investment with regards to Motorsports sponsorships and a fantastic increase to our revenues. Food City and many of our other distributors are impressed with our massive sampling campaigns. There is no better way to market a beverage product, than to have the public actually see and taste it."

Weber concluded, "It is incredibly rewarding when we hit a new market and the flurry of new KOMA Unwind lovers' emails arrive, thanking us for such an amazing product and how it helps them deal with their sleep and / or their stress issues."