Again, your research efforts as an investor show through.
On the intro video to the Xbox Fitness program . . . I saw no reference to a huge potential population . . . those over 50 that have existing medical conditions or just plain older aging. This is a huge and growing and needy of directed exercise and dieting program assistance and live over-sight.
One problem with 'fight sticks', etc. game-ers is that they 'get-too-much-into extreme-motion-movements' . . . the screaming like a drill officer to force the user into rapid exercising is rather insane. Its like mid-age and old farts trying to achieve some wonderland of sexual prowl-ness through drugs.
Laughable if it was not a serious danger to their hearts and bodies. You cannot just start magic exercises without cleaning out your blood flow paths at a measured medically slow rate. Stroke anyone?
MadCatz [symbol MCZ or see their developing .com MOJO videos] MOJO could connect to sensors from the Goggle App Store (along with its SW combined), to monitor and provide oversight by approved medical staff (that confers with your doctor's orders). COOL should work with MCZ to cut costs and inovte jointly these sensor device hookups to user.
Zumba (cool SW) would do well to contact MCZ on MOJO as a method of introducing Zumba fitness to many more low-budget (than Xbox and PS4) exercisers. There is huge potential herein for both companies to partner on this for $$s and services to users.
The potential for just dropping users of all ages into an exercise fitness programs, paced for the able and healthy youth crowd (without active monitoring and per-use medical exam) is scary.
Hope the above is not too over-the-top addition to the board, but it does 'fit' into the COOL/Zumba equation.
My ideas may not be where COOL/Zumba wants to go.
Another reason I bring up MCZ MOJO . . . is its obvious venue for COOL to upgrade its online and mobile freebie and paid income gaming/gambling potential. COOL will need all the help it can get to share costs and tech . . . and its will eventually be bot out if its is to 'ride-the-wave' that MSFT,EA, etc. will develop say by 2017. I think at least both companies should look each other over . . . share their thoughts . . . it will help to center both of them on their paths into this new tech frontier.
