Apple Inc (AAPL)

[roni]

There are applications out there that help you build Web sites,'' Apple Chief Executive Steve Jobs said during his Macworld address Tuesday. ``But they are way hard for mere mortals to use.''

Apple isn't the first company to help people develop digital identities. A formidable group of other players such as Microsoft, Google, Yahoo and Myspace.com offer products and services. But Apple's ability to tie everything together -- hardware, operating system and an array of applications -- has been a hallmark of the Cupertino company.

``There is nobody doing anything close'' to what Apple has created with iLife, said Ben Bajarin, analyst with Creative Strategies. ``It's easy to use and it spurs creativity. Now with iWeb, there is a way to share what you have done. Everyone, HP, Toshiba, Dell -- these folks are thinking, `How the heck can we duplicate that?' ''


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