Tuesday, October 01, 2013 5:23:10 PM
Like my Drunk Driving example I have referred to in the past, this issue with Texting, Sexting, Emailing, and Cyber Bullying now and Lord knows what in the future is not going away, EVER. Build a brand, it's reputation, it's loyalty, and everything else will take care of itself. This may or may not take awhile, but one thing is for sure. Someone will become the go to Brand and have it's groupies like Coke has Pepsi. You don't have to be the big dog in the hunt to get the rewards the numbers bring. You eat too, just not first or the tastiest parts, but you eat and survive just fine. The market for this is as big as any I have seen in my time. People love their devices. Look at some of the largest Companies in the world with connections to the cyber/communications space, Microsoft, Intel, Apple, Samsung, Motorola, Verizon, etc, etc, etc. The list is long and impressive. Plenty of space for WBSI and Mr. Day. Just get it right, right off the bat and good things will come.
One final thought:
When males go look for cars or trucks, what do they want to know? Engine size, Tires, Looks, Performance, etc. What do Females look at? Safety(Mom's number 1 concern), Dependability, Ease of use. Define your customer. Meet the needs of the customer. Deliver on what you promise. I suspect Mr. Day is very concerned with that last one. The re-launch should be interesting.
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