I believe a E-Cig JV by supplying anatabine to JV partner would be a game changer representing a new product line and revenue stream. This alone would crush the shorts IMHO.
E-Cig prototype
Last November 2012
"Patrick Cox reports that he was given a few prototype e-cigarettes and found that they were "simply extraordinary." -- satisfying as tobacco with no harm. "... anatabine/nicotine e-cigarettes could put an end to ... cigarette smoking."
Star will not make such cigarettes, but could benefit from use of anatabine citrate by BT."
"The alkaloid compositions are characterized by a significant quantity of anatabine, which has lower toxicity than other alkaloids such as nicotine. The alkaloid compositions enable individuals to experience the pleasure-enhancing attributes of conventional cigarette smoking, while avoiding exposure to combusted materials and other potentially hazardous components present in tobacco"
"PHILADELPHIA, Aug. 8, 2013 /PRNewswire-USNewswire/ -- E-cigarette users can breathe a little easier today. A study just released by Professor Igor Burstyn, Drexel University School of Public Health, confirms that chemicals in electronic cigarettes (e-cigarettes) pose no health concern for users or bystanders. This is the first definitive study of e-cigarette chemistry, and finds that there are no health concerns based on generally accepted exposure limits. "
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