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IXMD Profits from the Emotional Grip of Sports
It’s autumn, and, for many Americans, Sunday afternoons (and Monday evenings) have become almost ritualized as high-definition television sets across the country switch on and tune in to America’s favorite spectator sport, professional football. It has been estimated that over 60% of Americans periodically watch NFL football, with a full 43% of that viewing audience being women.
When television first arrived, it provoked an understandable angst in both the movie and sports industries, based upon the belief that everyone would stay home, and revenue would quickly wither. As it turned out, exactly the opposite was true. People still attended movies and games, and both sports and movies became valuable content for television which generated revenue from that portion of the market that stayed home.
It all shows the power of the emotional grip that sports, and especially pro-football, has on Americans. Cities are willing to spend over half a billion dollars on a stadium that many of its citizens will only see on television. And vast amounts of money trade hands as millions of dollars are paid for commercials and other marketing privileges associated with pro football and sports in general. Psychologists say it’s because such activities allow us to vicariously release our natural drives to action that otherwise go unsatisfied in today’s computerized sit-down world.
The visceral effect that spectator sports offers is now spilling over into one of the fastest growing sports related industries, fantasy sports, where people are more free to interact mentally, if not physically, by building and competing their own teams. Fantasy sports has exploded on the entertainment scene, with tens of millions of people spending billions of dollars on fantasy related products and services.
Intelimax Media, developers of DraftTeam.com, a proprietary fantasy sports platform, have developed a unique system that promises them a part of that burgeoning industry. Their platform allows players to compete on a daily or weekly basis, instead of requiring full seasonal participation, which is attractive to the growing number of new players, men and women, that want to give fantasy sports a try. For Intelimax, it means multiple revenue streams and a market that seems to be unending.
For more information, visit www.Intelimax.com
