RLIA
GREAT COMPANY HERE!
Not too long ago, RLIA announced that the Company will be featuring its new Adiri(R) NxGen(R) baby bottles in a television advertising campaign in early 2013. RLIA had its official introduction of its new Adiri(R) NxGen(R) brand of baby bottles and infant feeding accessories to major retailers at the ABC KIDS EXPO in Louisville, Kentucky.
RLIA has executed television ad campaign utilizing a "direct response" format followed by a major retailer "in-store" launch. "The strategy of executing a direct response TV campaign followed by a major retail launch has been successfully employed by numerous top-selling brands," noted ReliaBrand CEO Antal Markus. "It allows the company to deliver a highly aware consumer to its major retailer launch partners."
Direct Response Television campaign. Ideal Marketing and its principals have been responsible for creating numerous successful direct response TV campaigns that have resulted in millions of dollars in sales of a variety of past products.
MEDIC
UNIVERSITY OF KENTUCKY WILDCATS