smagli: heh. i've been short through SO many options expiry weeks, that i have this down to a science :-P that is, the science of riding a position, and not getting hurt TOO bad, but profiting on the side. there are just some things i'd rather sit on. like cree, for example. damn it, but i can't get shares to short it ...
and right now, cof is coming up to ~39 where i'd like to try to take a nice chunk (short). as the cliche goes: no pain, no gain. my timeframe is generally longer than most; one or two or three days vacillation in my account, ah, that's nothing. good old "investor" type virtues, ya know. buy and hold. or short and hold. whatever.