James Meyer (SIRI CEO) seems to be familiar with the global territory.
Here is an example from his bio.
Senior Executive Vice President, Digital Media Solutions of Thomson, a worldwide leader in consumer electronics.
From January 1997 to December 2001, Mr. Meyer served as Senior Executive Vice President and Chief Operating Officer of Thomson Consumer Electronics. He was responsible for Thomson's Digital Media Solutions Business Unit, a global business serving the entertainment, broadcast and content industries, including such clients as Disney, Warner Brothers, Dreamworks, Microsoft, Direct TV, ABC and BBC.