I'm just starting to DD this, it's hard to put all the pieces together as it' still very early. Lucien Lallouz has been involved in numerous companies, some have been epic duds like OmniReliant Holdings but others have been successes such as Parlux Fragrances, which was bought out by Perfumania Holdings.
Lallouz founded Parlux with Neil Katz. Katz was the former chairman and CEO of Parlux and is now the CEO of Omni Scents Corp which is the largest shareholder here I believe.
Then you throw in CEO, David Schwanz, another long time industry vet, who was VP of sales for Elizabeth Arden and you could have a pretty powerful combination of folks involved IMO.
Then again this could be a complete bust, who knows, but I think it's worth watching at this point though.
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