They can both be Doing Business As (d/b/a) "American Premium Water Corporation" or "APWC" or whatever they want. But read the PR closely - EXPU is only claiming to NOW be d/b/a as "American Premium Water Company and they will IN THE FUTURE becoming American Premium Water Corporation. In any case, they are incorporated in two different states and thus there is no name conflict and both can CALL themselves the same thing, if they wanted to. But they are SEPARATE corporations and EXPU shareholders don't own American Premium Water Corporation, even if EXPU claims to do business under that name.
One of them could allege trademark infringement or trademark dilution against the other, but they won't because THEY ARE BOTH RUN BY THE SAME GUYS!
The actual business entity with the supply contracts, any distribution contracts, etc. is the ASSET HOLDER.
See what Joe Canouse has done in his prior deals. I've posted some of the PUBLIC information about his past deals, like QASP/NHSH and others here on this board - and folks have tried to delete them but an iHub Admin did restoration.
EXPU shareholders don't own the Georgia corporation American Premium Water Corporation - Joe Canouse and Alfie Culbreth own that. YOU don't.
Expert Group d/b/a American Premium Water Company Provides Corporate Update
Expert Group, Inc. (OTC Pink: EXPU) is pleased to provide the following update to the investment community and our shareholders. In order to better reflect the Corporation's vision and business plan of developing brands of High Altitude Alkaline bottled water in glass we will be filing for a name change to American Premium Water Corporation and symbol change this week. American Premium Water Company will focus on developing multiple brands, marketing, promoting and distributing High Altitude Alkaline bottled water in glass. We believe this is an underserved niche market. The Corporation has identified a new water source and bottling facility which will allow us to focus on sales, distribution, marketing and branding. This change also lowers our operating costs and increases our margins and further lowers our potential liability by not having to maintain the facility, the equipment, and the labor costs of running a bottling plant. Thus enabling us to be in a better position to increase shareholder value. This source will be contracted to bottle our water under our proprietary labels and reduce the per unit cost of production. The source also has a significantly higher production capability allowing us to meet the anticipated demand. The taste and quality we believe is equal to if not better than our previous production source.
AI
