LIVE - upon further reflection
LIVE is down ~8% today after quite a bit of volatility on 9/19 regarding their new company direction.
I signed up for their "targeted advertising" deals today, and must admit that there are quite a few choices available (in San Diego only, for now). With over 500 restaurants signed up, these guys might end up causing restaurants (and other businesses eventually) to wave bye-bye to the daily deal stuff that nets them very little revenue.
I can see this biz model really taking off, kind of like retailmenot. When i go to the mall, i get notification from the retailmenot app containing all the deals going on in the mall...very cool! Getting something similar in the dining realm would be great as well.
FUEL IPOd today, and is a mobile advertiser, but not in the same mold as LIVE. Still, the hype in the mobile space is enough to conclude (for me) that LIVE is targeting the right niche.
Happy to pick off some shares in the high-3's for a hold.
Solid DD combined with timeliness and conviction is a recipe for profits.
