Meta Platforms Inc (META)

[u238ed]

They are not the first mover. There were other social networks before Facebook, just like there was other search engines before Google. Why is Google still the best search engine? Timing and talent. Same with Facebook, they launched at a special time -- virtualization was taking off and it allowed them to scale their infrastructure much more quickly and cheaper than the competition. Then they did something no one else did before them. They deprioritized monetization over engagement. If an ad makes users upset, they pull it. MySpace would take over your whole screen and rape user eye balls for the almighty dollar. Facebook is pioneering a whole new as concept called Native ads and users don't mind them.

You have to ask yourself. Why join another social network when EVERYONE using social networks is already on Facebook? Google+ tried to be the escape hatch... Hell they dumps billions into the product and advertising. Guess what? They can't even get their own employees to use it. What makes you think someone else can succeed where Google failed?