Always a good idea for an investor to be aware of the activities included in the link you provided. Not only with FARE but any security traded on any exchange.
As for FARE, it would appear they are building their business and have released their detailed business plan for all to view. Updates are provided on their Facebook page as well.
Hopefully FARE will prove to its investors shortly with the release of the Wheelie and Moto Meter that this is a company that can grow on their own revenues. And there is no need to acquire funds from some other risky means.
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