I think the market is underestimating the importance of this to $XXII:
22nd Century also gains the management talents of Ralph Angiuoli, NASCO’s president, who previously served as president and CEO of RJ Reynolds Tobacco Co., and will be part of the management team at the new subsidiary along with Barry Saintsing and Ralph Angiuoli Jr., owners of an affiliate of NASCO Products.
to me, that is HUGE. It means instant credibility on a global scale. You can't put a price on that.
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