Bebida Beverage Company (BBDA)

[Sputnik]

Whoops!!!!! More KU "golden child"

He was asked about being the first relaxation drink to get into Walmart (WM). He said he was introduced to WM last year. The first launch was in 78 SC stores, working under the advice and timelines of WM process (which is lengthy). They made mistakes, but kept correcting along the way, even down to when and where to do "sampling" in the stores...learned alot. WM sets up modulars (permanent shelf space) once per year. Decisions are made in July and implemented in Oct. So KOMA Unwind will be in next implementation to go into 4000 WMs across the country by the end of 2013. He had a meeting with WM in December to review the first launch results and all went great. WM is transitioning Bebida from net 30 payment schedule to "pay on scan" systems that all permanent (annual renewals) products on shelves adhere to. In "high level" mtg he had with WM this past week, KOMA was referred to as the "Golden Child," as first relaxation drink they've carried (is my interpretation) and going into thousands of stores (90% of US stores). He mentioned that some investors understood the trials of starting a business. WM is like turning an aircraft carrier, very slow, but steady.

He said that sales and return on sales is are "amazing." 500 to 1000 cans per store per month. That's 4M cans per month in 4000 stores and $40M annually (must sell to WM for about a buck a can, then WM marks up from there). And that's only this one retailer. Having KOMA in WM will push over into other retailers carrying it.