Wednesday, September 11, 2013 5:05:42 PM
Viacom outsources video platform to Brightcove
September 11, 2013 by Homa Zaryouni in Enterprise Tech, Media Tech. 0 Comments
Bronwen O’Keefe, Senior Vice President, Nick Mom, Nickelodeon speaks onstage. Getty/ Mark Davis
Viacom announced on Tuesday that it will no longer develop its own mobile video products. Instead, it will use the services of Brightcove, an online video platform host.
The reason was speed, according to David Kline, Viacom’s senior VP and chief information officer. While Viacom could have rolled out its own service by late next year, Kline said, using Brightcove would be faster. The in-house attempt at launching online and mobile platforms had led to glitches such as bugs in the Nick iPad app. Kline said he didn’t want that to happen again for fear of losing favor with a young, impatient audience.
Not only are media companies are beginning to realize the importance of comprehensive, bug and hassle-free presence on all platforms; they are realizing they are not free to create it at a pace of their liking.
Until now, media executives and many media sources have downplayed the possibility of cord-cutting — the practice of forgoing a cable subscription in favor of on-demand services such as Netflix, iTunes and Hulu — being a serious threat to the cable and network business. The number of U.S. homes without a satellite or cable connection remains small (approximately 5% or 5 million) even though the number is growing at a fast rate (150% since 2007) according to media research firm Nielsen. Cord-cutting looks like a bigger problem, however, when studying traditional cable subscribers rather than the entire U.S. population. A study by Deloitte showed 9% of cable subscribers cut their cable subscription in favor of online outlets in 2011. That number is expected to grow even faster as services like Aereo — a service that allows viewing of local channels online — expand service locations and programs.
Indeed, growth has been strong enough that Craig Moffett, a top-ranked industry analyst, called the phenomenon “real” in June after declaring it an urban myth in 2009.
But preparation for accommodating the multi-screen user does not end in acknowledgment. On the technology side, developing for television, mobile, tablet, and smartphone screens is a costly process that is not scalable across platforms. And if the number of digital viewers grows fast enough, networks may be hoping for more cord-cutting, which would mean one less screen to design and develop for.
TAGS:BrightcoveCraig MoffettDavid KlineHuluiPadNetflixsmartphoneViacom
YOU MIGHT ALSO LIKE
PERSONAL TECH
The once and future TV monitor
by James Erik.
MY Opinion
Recent BCOV News
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/19/2024 09:08:29 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/16/2024 08:29:42 PM
- ブライトコーブが「Brightcove AI Suite」を公開、コンテンツ制作、エンゲージメント、売上を強化するソリューションを提供 • Business Wire • 09/13/2024 01:11:00 AM
- Brightcove presenta la “Brightcove AI Suite” con soluciones para potenciar la creación de contenidos, la participación y los ingresos • Business Wire • 09/12/2024 09:03:00 PM
- Brightcove stellt die „Brightcove AI Suite“ mit Lösungen zur Optimierung von Content-Erstellung, Engagement und Umsatz vor • Business Wire • 09/12/2024 09:02:00 PM
- Brightcove dévoile la « Suite d'IA de Brightcove » avec des solutions permettant d'optimiser la création de contenu, l'engagement et le chiffre d'affaires. • Business Wire • 09/12/2024 09:02:00 PM
- Brightcove Unveils the ‘Brightcove AI Suite’ with Solutions to Supercharge Content Creation, Engagement and Revenue • Business Wire • 09/12/2024 01:00:00 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 09/10/2024 08:22:51 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/26/2024 08:34:52 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/16/2024 08:32:21 PM
- Brightcove wurde im 7. jährlichen MarTech Breakthrough Awards-Programm zur „Best Overall Video Marketing Company“ gekürt • Business Wire • 08/15/2024 10:18:00 PM
- ブライトコーブが、第7回マーテック・ブレークスルー賞プログラムで「ベスト・オーバーオール・ビデオ・マーケティング・カンパニー」に選出 • Business Wire • 08/15/2024 10:18:00 PM
- Brightcove est nommée « Best Overall Video Marketing Company » dans le cadre du 7e programme annuel des MarTech Breakthrough Awards • Business Wire • 08/15/2024 07:35:00 PM
- Brightcove Named “Best Overall Video Marketing Company” in 7th Annual MarTech Breakthrough Awards Program • Business Wire • 08/15/2024 02:39:00 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 08/13/2024 08:33:39 PM
- Brightcove to Present at the Sidoti Micro Cap Conference • Business Wire • 08/08/2024 08:05:00 PM
- Form RW - Registration Withdrawal Request • Edgar (US Regulatory) • 08/08/2024 11:58:48 AM
- Form 10-Q - Quarterly report [Sections 13 or 15(d)] • Edgar (US Regulatory) • 08/08/2024 11:44:16 AM
- Form 8-K - Current report • Edgar (US Regulatory) • 08/07/2024 08:14:00 PM
- Brightcove Announces Financial Results for Second Quarter Fiscal Year 2024 • Business Wire • 08/07/2024 08:05:00 PM
- Brightcove Announces Date of Second Quarter Fiscal Year 2024 Results and Earnings Live Stream • Business Wire • 07/24/2024 08:05:00 PM
- サン・ストリーム、家族向けエンターテイメントと教育コンテンツを提供する新ストリーミングサービスにブライトコーブを採用 • Business Wire • 07/16/2024 07:11:00 PM
- Sunn Stream choisit Brightcove pour exploiter un nouveau service de streaming proposant du contenu éducatif et de divertissement adapté aux familles • Business Wire • 07/16/2024 07:05:00 PM
- Sunn Stream entscheidet sich für Brightcove als Betreiber eines neuen Streamingdienstes mit familienfreundlichen Unterhaltungs- und Bildungsinhalten • Business Wire • 07/16/2024 06:59:00 PM
- Sunn Stream Chooses Brightcove to Operate New Streaming Service Offering Family-Friendly Entertainment and Educational Content • Business Wire • 07/16/2024 01:00:00 PM
FEATURED Cannabix Technologies and Omega Laboratories Inc. Advance Marijuana Breathalyzer Technology - Dr. Bruce Goldberger to Present at Society of Forensic Toxicologists Conference • Sep 24, 2024 8:50 AM
FEATURED Integrated Ventures, Inc Announces Strategic Partnership For GLP-1 (Semaglutide) Procurement Through MedWell USA, LLC. • Sep 24, 2024 8:45 AM
Avant Technologies Accelerates Creation of AI-Powered Platform to Revolutionize Patient Care • AVAI • Sep 24, 2024 8:00 AM
VHAI - Vocodia Partners with Leading Political Super PACs to Revolutionize Fundraising Efforts • VHAI • Sep 19, 2024 11:48 AM
Dear Cashmere Group Holding Co. AKA Swifty Global Signs Binding Letter of Intent to be Acquired by Signing Day Sports • DRCR • Sep 19, 2024 10:26 AM
HealthLynked Launches Virtual Urgent Care Through Partnership with Lyric Health. • HLYK • Sep 19, 2024 8:00 AM