It's because they know midwesterners are rich and gullible. They make the perfect audience for direct marketing snake oil. Next stop California.
BTW...I'm a Midwesterner and have bought several bags of Javafit coffee and JCOF stock. So I guess I fit the mold. Bring Tony Robbins to the party and everyone will think they can fly.
When JCOF, I mean YGYI gets back to $2 a share presplit, I will change my tune. As for now, it's all a bunch of PR fluff. If they continue to use the shelved shares to drive revenue it may suffice short-term, but organic growth is the only true indicator of sustainability. Time will tell.
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