YELP! INC (YELP): Yelp has no direct competitor. Customers...

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Saturday, 09/07/2013 11:55:59 AM

Saturday, September 07, 2013 11:55:59 AM

Yelp has no direct competitor. Customers love to Yelp, business owners love to get free business from Yelp. The positive reviews mean a lot to business owners. Independent service providers like -locksmiths, yoga teachers etc etc, they give you discount on request if you agree to provide them with good reviews. Yelp makes money through advertisement from business owners. You can pay 300 dollars a month and have your business profile featured or you can do Yelp deals. Either way, this is win-win-win situation for everyone. Until they have a real competitor (coca-cola vs pepsi)...they'll rule. As the economy is improving, more people want to venture business. Not all businesses survive but they'll use all kinds of methods in the hope to survive - including using Yelp.

Just my observation. I almost bought Yelp when it was selling around $20 but that's a different thing.

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