Intel Corp (INTC)

[imho]

herb will,

The moniker “AMD Live” sounds a little self serving if you ask me. Intel will spend a lot of money promoting the concept of Viiv and I hope it is a big winner.

The term "ViiV" is a brand. The term "Live" is a verb/adjective, but not a brand(by itself). People usually go around buying brands or a technology. They enter a store describing something called "live" or "alive" or... and the saleperson will say "oh, you mean ViiV". AMD made a poor choice in this case. We shall see.

IMHO