Inergetics Inc (fka NRTI)

[crookedneck]

Summary of my weekly Q&A with our CEO Michael James:

Walgreens Questions:
How many sku's of "Martha Stewart Essentials" has Walgreens agreed to carry?
Walgreens has agreed and taken on all 6 sku's of "Martha Stewart Essentials" and the larger stores are already carrying all 6 sku's, while the smaller stores will start with fewer, depending upon shelf space available. Product Sales, Promotional Activity, and Customer Request will play a role in them adding more sku's. The launch is for September 15th and Mr. James expects that many of these stores will have increased distribution by the end of September. What you are seeing right now is just the initial distribution, with more sku's being added throughout the month. Each store has the ability to order all six and should a customer request a certain sku, the store would most likely order and stock it. In the end it will come down to how well each of the Martha Stewart Essentials sell, in terms of which sku's will be carried longer term.

Will there be an announcement/PR about Walgreens carrying "Martha Stewart Essentials" ?
Currently a PR is trying to be finalized, but it needs to make it through the legal departments of MSO, Martha Stewart Living, Walgreens, & NRTI, making it impossible to speculate as to "IF" or "When", at this time. We will just have to wait and see how this plays out, and personally I think it will happen, but Mr. James just didn't want to state something without being absolutely sure. This is what I like about him, he will not say something or speculate about something he isn't assured will actually happen.

In the July 10th press release it stated "The initial product line introduction will coincide with a national FSI advertising effort and in-store consumer promotions". Can you tell me what this national advertising and in-store promotions would entail?The National FSI(Free Standing Insert) w/Martha Stewart Essentials coupons will have 4 different events with differing expiration dates, with the first event happening this month. The in-store consumer promotion will be tied into Walgreens Vitamin-Angels Program & the 25% off during the month of September http://www.walgreens.com/topic/promotion/vitamin-angels.jsp?ban=homepage_T1_0913 . The stores will be supporting the program with some end cap displays of Martha Stewart Essentials during this time. Mr. James will be sending me a picture of what the end cap will look like and I will post it when I receive it.

When will the "Martha Stewart Essentials" link on your website be fixed to link to the product info and ordering site on The Martha Stewart Homepage? The Martha Stewart Living and NRTI technology team have now completely revamped the "Martha Stewart Essentials" informational page and ordering site, which has now been correctly linked to the NRTI website. Mr. James encourages everyone to take a look and see what a great job they did! Here is the link: www.marthastewartessentials.com/ I must say I was very impressed! I also asked if Inergetics would be expanding into the social media scene, like Facebook, Twitter, etc. in the near future, as this has seen great success by companies building brand loyalty and much more. He said that this is something they will be moving into eventually and is evident by what the Martha Stewart Living & the NRTI technology teams just accomplished w/Martha Stewart Essentials.

Surgex Question:
In regards to Surgex, I was wondering if this agreement below is still active and if so, what is the current status?
Inergetics Inc unveils private label channel and signs marketing deal with US based Muscle Maker Grill Restaurants.
Europe Intelligence Wire | February 10, 2012 | Copyright
(From M2 Equity Bites)
M2 EQUITYBITES-February 10, 2012-Inergetics Inc unveils private label channel and signs marketing deal with US based Muscle Maker Grill Restaurants (C)1994-2012 M2 COMMUNICATIONS www.m2.com

Clinical nutrition company Inergetics Inc (OTCBB:NRTI.OB) revealed on Thursday the launch of its new private label channel in the market. In conjunction, the company has signed a supply agreement to power the

Muscle Maker Grill Ultra Pro energiser protein shakes with Muscle Maker Grill Restaurants (MMG), a health food franchise operation in the US. Pursuant to the supply agreement, Surgex will be the exclusive nutritional

technology provider powering MMG's energiser shakes. MMG intends to introduce Muscle Maker Grill Ultra Pro (SHAKES) powered by Surgex in Q2 of 2012. The Surgex formulation is reportedly a protein based multi-component nutrition powder that delivers over 40 grams of protein. The contract contains minimum purchase requirements over its term and will be made in three flavours initially, which includes chocolate, vanilla and strawberry.

This contract is active and even though it was signed over a year ago, it is actually just now beginning to get underway. The delay was due to the complications of getting the formulas and taste just right, which ended up taking much longer than expected. This will happen much the same as with the Martha Stewart Essentials roll out, being that this too will be a soft roll out. Most of these Muscle Maker Grill Restaurants are in the New York area, with more opening across the country in Florida and California I think. More on this as it continues to unfold.


NRTI Share Price Action:

Mr James and I discussed our frustrations over the continued selling at this current range. Mr. James said he can vouch for all but one of the big holders, saying they haven't sold any shares and no plans to do so in the near future. Even the one he can't totally vouch for, he said that too would be most unlikely as it wouldn't make sense, since they are all well aware of the huge changes happening here and to sell now would be just plain stupid. We did acknowledge it could be some playing by the MM's, but doesn't account for the bulk of the selling. In the end we both agreed it really won't matter, as the stock will do very well as the sales and revenue numbers will prove how things have really changed! He will not ever pay to have a promoter to do an investor awareness blitz (A Pump). He saw what this did in the past here with previous management, where the stock price only fell way down after the pump. Sales & Revenue numbers in their quarterly earnings reports is what will keep pushing the pps upwards, he said, and I emphatically agreed! He also mentioned that they have already signed up over 50% of the targeted retail outlets so far for the Martha Stewart Essentials launch, ahead of what they originally estimated.

I asked again if he would consider making a change to the amount of authorized shares, as this was a real concern for many investors and could well be responsible for many not investing here. He said he would think about it some more, but believes it will not come into play here, as those who avoid the stock for that reason will eventually be proven wrong and will see what they missed out on. He also said that it is also nice knowing you have these shares available if a huge deal would become available to the company to take advantage of, if it would greatly enhance the company's overall position in the market and increase shareholder value. He said that this was not anything he has planned, it was just talking off the top of his head. I said I think 2 billion shares is way more than enough, especially as the pps increased. In the end he agreed to keep it in mind and I said I will remind him after these current launches are finished - YES I WILL! I think 500 million authorized shares is more in line, but i will not let it change how I will invest here. Like Mr. James said, first and foremost I need to prove to the world that things have changed in a big way here and unlike previous management, where they said they would do big things, but never did, he will only state what he KNOWS he can and what he WILL do! Amen to that Mr. James!!!

Cheers!