I strongly suspect it has a LOT to do with the BFRE process. I recall there being a secrecy agreement between Bluefire and GS Caltex, that basically muzzles BFRE from reporting on it. In other words, BFRE may be a "silent partner" in this project, basically providing the technology and maybe purchasing/construction oversight, etc.
I am waiting for an announcement with the Chinese (Huadian), which should give Bluefire more ownership rights, at least for the US plant(s).
From the early BFRE website info, as a Chemical Engineer from the petrochemical industry, I feel their process has a good chance of being among the most cost-efficient, and profitable in the new cellulosic biochemical industry.