just got done looking at the new pic of the wheelies if they can get that out for production i can see a HUGE market, this isn't just for advertising; if the consumer can upload their own pics or logo's they have definitely got something, think of all the motorcycles just in the US, any bikers would kill to have their colors flying on their wheels, my only concern would be knock offs if the technology isnt patentable, so they would have to corner the market quickly; for once i can say i'm impressed with FARE; provided the pic is legit