Adia Nutrition, Inc. (ADIA)

[Jason Coombs]

Jason, do you see this as a positive thing?

Yes.

If we had concluded an agreement, then that too would have been a positive thing. We would have built value for LiveWire which would have translated into shares of LVVV Common Stock for our shareholders and for the co-founders of Adia Nutrition who would have been personally involved in LiveWire's efforts to continue to expand the market for our probiotics products as a brand of LiveWire product instead.

In hindsight the reasons for the proposed exclusive sale or license of the Adia probiotics business to LiveWire were a good starting point for a conversation but did not represent enough reason to conclude an agreement of sale or an exclusive license. The value that we will build for ourselves, by keeping the probiotics business and our brand, is what LiveWire was interested in acquiring from us in the first place, it was more of a change of ticker symbol than an opportunity to improve our position beyond what a non-exclusive distributor relationship provides without a complex sale or license. When we are in a position in the future to help LiveWire, we will, and I believe they will do the same in return when they are able.

We need to increase our inventory with additional capital, and after we have done that then we can offer to work with LiveWire as one of our distributors, if they are still interested in adding "on-the-go probiotics" to their product offering to convenience stores and other retailers.

We don't have clear evidence yet that "on-the-go probiotics" sell well at point of sale locations, the way that LiveWire Energy chews do, so for now we will continue to work on the sales methods and channels that pose less risk and don't involve test marketing with up-front costs that we can't afford until later.