Bravada International Ltd (BRAV)

[Nabbbss]

SYNOPSIS-SUMMARY of Conference Call on_Wednesday, August 28 --

This is a compilation of my running, on-the-fly Notes made during the
Conference Call from BRAV CEO Danny Alex held on Wednesday, August 28, 2013
at 5:00pm Eastern Time. This Post is also posted as a Sticky Note.

By reviewing the Contents below, additional clarity, confidence,
and perspective will be gained regarding BOTH the Company's prospects
AND CEO Danny Alex's performance, vision, expertise, and wherewithal.

In chronological Order, starting from the beginning of the Call:
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From CC-- To try to fully convey everything, all the nuances and
significance can be really impossible to convey in a Press Release.
In the World of Women's Fashion, most Websites/Logos are inter-changeable.
Most of them simply take photos of their Models and put them out there.
Their Models are viewed and used mainly as coat hangers.
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From CC-- Instead, for http://www.vivavuva.com, we do our photo-shoots in-house
because it is much more cost-effective to do so. Our photo-studios
use white background and continuous lighting to help us in
achieving a consistent image, style, and brand. A number of people
are helping us with all of this. When everything gets rolling,
our photo studios are going to be highly used, and therefore
they're a very wise, powerful long-term investment for us.
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From CC-- The whole VivaVuva idea is to sell Women's Fashion
across broad demographic lifestyles, and doing-so by using a
very personalized approach (referring specifically to our Models).
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From CC-- In rolling-out VivaVuva, we must ask ourselves "What is
the Intellectual Property involved?" Basically, people start to feel
an affinity for a specific Model, and for each subsequent specific
Model. The Model becomes more like a brand. We are
looking for a very-specific "Look" for our Models. Most of you
already have noticed our first VivaVuva Model; her name is Alexis Allen.
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From CC-- Each Model is exclusive to us. We are vesting our Models
with Intellectual Property. That is, we are shaping and considering
our Models AS Intellectual Property. We own the Intellectual Property,
including our Models, that we create and bring-in.
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From CC-- For example, Victoria's Secret has their own Models or "girls"
that people identify with and recognize. Well, WE want our Customers
to come to recognize and know OUR Models as well.
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From CC-- The Fashion Industry is synonymous with the Modeling Industry.
The idea is to get THAT idiom -- the Modeling Industry -- participating in
and associated with VivaVuva. We will be fully engaged in the
creation of "Celebrity" and excitement around the Models.
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From CC-- Each girl will have a Web Page. Much MORE information
will be presented and portrayed about the Models this way. Also,
We will be organizing events such as "Meet the Models" and half-hour
Online chat sessions with each Model, etc.
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From CC-- The National TV Advertising Campaign will be significant
in developing this personalized Model idiom AND the broad Women's
Fashion demographic. We are using Graffiti Media for the
TV Commercials. In those Commercials, three or four Models will
have a few seconds in which to talk. This is how we begin to develop
our Intellectual Property. Eventually, a few years-out, when we have
a core group of a dozen or two-dozen Models, we may have a
VivaVuva Modeling Agency. We humanize and present the Model on
our Website AND on her own Website. We didn't want to just use
random girls. Instead, we are developing, creating, and farming-out
their exclusivity with VivaVuva. ONLY Victoria's Secret
seems to do it this way. There are countless Models out there
who would love to do their careers this way.
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From CC-- We will be holding a Quarterly "New or Next VivaVuva Girl"
Model Contest. It's like a dream job. These girls ALSO must have
good minds, because they will be doing some Public Relations as well.
We are going to be Creating the desire to want to be/become a
VivaVuva girl/Model. We are getting the Fashion Model Industry itself
involved -- creating excitement! "I would LOVE to be a VivaVuva Model!"
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From CC-- Keep watching VivaVuva. There are going to be
significant changes in the next couple of weeks. A key consideration
and characteristic of unique and highly-successful Fashion Websites
is BOTH 1) Availability of products, and 2) Exclusivity of products.
We got-in a huge shipment just yesterday, hundreds of products
Fully expect VivaVuva to be much larger than OnlyLeggings.
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From CC-- The TV spots will bring VivaVuva to the next whole level of
awareness. Everything all plays into that. At this early stage,
we've received thousands of submissions and expressions of
interest in VivaVuva Modeling.
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From CC-- I canceled the "Built in America" TV Show.
They (those behind the Show) were a Production Company buying
the cheapest show material they could obtain, so they could make the
maximum profit. WE had to pay our OWN production costs.
After watching the first episode of the Show, I wasn't impressed.
It did not justify the production costs of putting-out that Show.
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From CC-- The First Week of October, we will be filming the
first National TV Spot. I am still going to Press-Release
many things as they are completed and come along.
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From CC-- Early 2014 will be the 2nd TV Commercial which
will literally one-up the first TV Commercial. Our Models each
will have a few seconds to speak, and to thereby
distinguish themselves and personalize themselves. We want
those hundreds-of-thousands of girls who want to be a part of
the Women's Fashion Industry.
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From CC-- Overall, we are developing/nurturing in-house assets
in a similar yet very different way than Victoria's Secret
has been doing.
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From CC-- KEEP WATCHING VivaVuva for Week-to-Week changes, new products,
re-designs, etc.
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