thing is the market doesn't believe anything they say. It makes a judgement based on what it sees. And that is, in the first 2 quarters of 2013 they have issued 20m more shares near a P/E of 0.5. That's equivalent to taking a loan at 200% APR as somebody pointed out. In the mean time millions of shares continue to be dumped on the market. That's what the market sees.
So instead of selling shares at 200% APR to buy them back within a year or two (which the market disagrees with obviously), what i am suggesting is the reverse approach: take a loan at 25% APR enough to cover the marginal funding needs and buy shares back at this extremely undervalued level, and sell the shares later for a gain to pay back the loan. If the market sees these 2 things: 1) dilution has stopped, and 2) share buy back implying financial strength and legitimacy, the pps will reverse course very quickly and shareholders are happy.
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