Matt, since I have a couple of other interests
to oversee, I look for macroview developments and specific applications of that view that may have the potential of multiple year runs. Occasionally I may use 4-6 month options but, if I become sufficently convinced of a situation, I use 'in the money' LEAPS, usually 2 years (also a significant tax advantage).
I hold these as stocks and do not intend to sell them before 1-2 years without a significant reason. The extra time gives safety from short corrections (witness the 6 mo CCJ stall last year). In rough terms, they will multiply returns 4-5x with an acceptable amount of risk.
Currently, only CCJ(U), UPL(NG), EOG(NG) and AMLN are in that catagory. I would do SUF if they had them. SU and ECA, when they straighten out their corp mess-up, may enter soon for me.
Best
Terry