"why are they not advertising and using the athletes?" you see this question daily. Let me put it in perspective for you. I worked for a pharmaceutical company and they had a new drug to launch. Most big Pharma with deep pockets will send a stock delivery to nearly EVER pharmacy in the country then go full throttle with sales reps and advertising. The company I worked for was small, to stock every pharmacy with our drug would have been in the millions, to much for a small company to afford/risk. They opted to quadruple the sales force to details docs to get them to write prescriptions. They were successful, docs wrote plenty of prescriptions, the problem was when the patient went to the pharmacy the pharmacy did not have the drug, pharmacy would call the doc and switch the patient to something else that they had in stock. Bothering the doc and the patient, nobody wants to come back or wait to fill a prescription. Eventually the drug was successful because it was a good drug but it took much longer using this strategy as well as aggravated the docs who would respond, why would I write a prescription if no pharmacy carries the drug? Eventually the company got wise and sucked it up and stocked nearly every pharmacy with a small amount. Now, insert FUSE for pharmaceutical company. WHY advertise, spend hundreds of thousands and use your athletes if nobody can find what you are advertising? Getting distribution in line is critical before spending a dime on advertising. Once you are in the system it makes it very simple to increase the distribution quantities based on demand. Instead of two on the shelf you will see 20, once you see 20 then you can get the prime spot at the register. That is how 5 hour started. They were fortunate because they had very little competition and a good product. Now you see them advertise because 5 hour is everywhere and have tons of competion. We need one or two more big distribution deals and THEN Fuse will use the athletes and they have some good one's, better than 5 hour by a longshot. We are close folks, 6 months or less and you will see a dramatic shift, the products are good, everyone I tell to try them loves them.
