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Sunday, August 18, 2013 6:40:31 PM
the company was in dire straights. They had borrowed money - some of it at very high interest rates - to stay afloat and they were putting out PRs for every single individual sale because there was nothing else to report. And, we went almost 6 months without any sales at all under the Paul Doucette/Michael Elliot tandem - including almost losing some of the major accounts (this could have been a catastrophe) due to a lack of professionalism. Let's just say things were much worse than any of us knew.
Under the new leadership of Paulo, John Gong, Larry LaVerne and Edward Nixon, Eco-Safe is finally attempting to deliver on the far-fetched claims of the PAST. These are the types of people we needed to lead the ESFS charge five or so years ago. They have finally righted the financial ship by getting rid of the toxic loans while cutting down costs and have positioned the company to introduce the product to new markets while expanding the company's domestic footprint. Just because they aren't putting out poorly written PRs every time a single unit is sold to some market, restaurant or seafood processor like old management used to do, doesn't mean that there have been zero sales. If anybody questions this, call them.
And, how long did we all look at that prehistoric old-school website and wonder when they were going to make something more professional? The answer - five or more years. If anybody questions where the company is going now, they should ask themselves why respected businessmen like Edward Nixon and John Gong would get involved with Eco-Safe if they believed there was anything remotely scam-like going on. Why risk their reputations? The answer is - they wouldn't.
Lastly, there are no guarantees when investing in the stock market whether large cap or small. However, the risk vs reward that ESFS presents is likely a 100 times greater than investing in Google or Apple or Citibank or almost anything else. The products are great, the company has been around for more than a decade and current management is more competent than any time in the company's history. Things are finally looking up here. That is the reality.
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