I asked Andreas why there hasn't been a PR since the launch. This is his answer (its on Facebook)
Nathan,
I'm not sure exactly what we should be making PR announcements about - we did release that there are bottles in Ocala tonight with Dennis, and we are waiting to make an announcement about our BIG launch event, and as soon as we do that, we will also start to announce the initial bars, clubs, and stores that will carry the product.
I'm really happy that there is a lot of excitement about the brand and if it was all down to us, trust me, we'd be out there in the clubs right now but sometimes things are outside your control - which has been the case here, but the good news is, we are on track.
Again, as soon as we have the launch details we will communicate it on here, but our main concern is to build a great business, which I think is what we are doing.
Best,
Andreas
AB Partners