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IMPART Media Group Announces Media Deal With Dole Foods
Dole Nutrition Institute to Initially Deploy Company's Dynamic Media Network in Four Grocery Stores Chains
SEATTLE, Jan. 4 /PRNewswire-FirstCall/ -- IMPART Media Group, Inc. (OTC Bulletin Board: IMMG) an innovator in the content, creation and management of out-of-home digital advertising and information networks, announced today that it has signed a contract with Dole Foods for it's new, patent-pending, iPoint Network(TM). The Dole Nutrition Institute (DNI) will use the out-of-home advertising and information system in grocery stores to connect consumers with their integrated healthcare, wellness and grocer initiatives. DNI was founded to promote health and prevent disease by "Feeding the World with Knowledge" and will initially place the iPoint system in four grocery store chains, located around the country to help shoppers' access useful information about family nutrition; details of Dole Food nutritional benefits; recipes and other healthful tips.
Laird Laabs, president of IMPART Media Group stated, "We believe that providing grocery shoppers with fun and engaging interactive technology can help to shape consumer buying decisions and leverage the goodwill of the DNI initiative." Laabs added, "We are proud to partner with DNI, and look forward to leveraging our relationship with Dole in the coming months and years."
The iPoint system is an attractive, interactive, wireless kiosk that houses video on the upper half and an interactive touch screen on the lower portion. Shoppers will be able to use the user-friendly system to find nutritional information from Dole as well as in-store discounts from store partners, tips for locating merchandise, and a dynamic mapping system to help shoppers plan meals and purchase grocery items.
About IMPART Media Group, Inc.
IMPART Media Group, Inc., headquartered in Seattle, Washington, is a rapidly expanding digital signage leader in the emerging out-of-home media sector. The company is growing through a consolidation strategy that includes acquiring the industries best and brightest talent and most advanced solutions to create a broad, integrated one-stop communications media company focused on digital signage and networked advertising offerings for leading brands in industries such as retail, grocery, banking, restaurants, hospitality, government and public spaces, among others. The company's digital media solutions enable the simultaneous delivery of video content to a variety of remote audiences in real time, allowing for immediate customization of messages through a centralized network operations center. More information please visit: www.impartmedia.com.
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