SCKT....changes in scanner colors for 7ci and 7mi
At the end of spring, they added yellow, blue & red to the grey 7ci scanner. On the retailers sites I track, they have just added in white into the mix and also the 7mi series is getting the same mix of colors from now on too. I e-mailed the CFO asking about it. They are targeting their two most popular scanners used for POS systems due to customer interest in wanting scanner colors that match the different colored cases that so many of the POS systems offer now.
Company's offerings for scanners:
7ci---1d optical scanner in grey, yellow, red, blue, white
7di---the 7ci with a harder protective case
7diRx-the 7ci with a harder anti-bacterial case
7mi---1d laser scanner in grey, yellow, red, blue, white
7pi---1d laser scanner in harder protective case
7xi---2d optical scanner
7xiRX-the 7xi with anti-bacterial case
8ci---1d optical scanner for smartphones in black, white
If you only look at what's happened in the last 9 months or so, it's obvious the scanner side of the business is coming together. It hasn't broken out yet in sales numbers, but the app developers are approaching 600 (from when it started 12 months ago). It takes 6-9 months for the top apps to be written and approved by Apple before coming to market. As such, the number of commercial products should keep growing that sell/use the Socket scanners (I know on their Twitter and Apple iTunes store they show more and more).
I've grown pretty pessimistic on the Somo side of the business. However, I've seen some nice sales numbers going through N.A. distribution this month. I've also heard from another shareholder that the company is saying on the side that the number of Somo developers is around 100 (up from 50 from the last I heard in early summer). If it's true, then it means the whole delay in Microsoft supporting Windows Embedded 6.5 may have been true (rather than just CEO b.s) and there really is interest in the Somo as a cheap PDA for use.
