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DCIN and the Theater Digital Transformation
DCIN has been growing revenue dramatically through the company’s strategy of acquiring and converting movie theaters around the country into interactive entertainment centers, providing more than simply the latest from Hollywood. It’s a strategy driven by one of the most successful entrepreneurs in the theater industry, DCIN CEO A. Dale “Bud” Mayo, developer of companies that have pioneered the industry’s move to digital and related technologies. The idea is to use digital technology to leverage theater assets, through more flexible market-oriented presentation scheduling along with the addition of a wide range of entertainment alternatives.
The long association of neighborhood theaters with Hollywood movies can make it difficult to imagine them as anything more, which is the brilliance of the DCIN approach. Although traditional motion picture fare will continue to make up the larger part of theater offerings, digital technology opens the door to an almost unlimited potential of live and recorded entertainment presentations, including sporting events, all types of concerts, classic films, exclusive independent movies straight from major film festivals around the world, even the best of the arts such as opera and ballet. Digital technology also makes possible large scale corporate conferences and other types of meetings in a way not previously economic.
In addition, theaters will now be able to economically present a variety of special interest shows, such as these that DCIN has either already shown or will be showing:
• Sports – The United States of Football is an award-winning and compelling documentary that every football fan and family of a player should see. It explores the cumulative effects of repetitive trauma in America’s Game from Pee Wee leagues to the pros. In conjunction with the movie, audiences can expect live in-theater appearances from legendary football stars on opening night. Digiplex will also host a live Question and Answer Session with the filmmaker and featured former players. A portion of box office proceeds will go to the Kevin Turner Foundation and the Gridiron Greats Assistance Fund. Visit www.diginextfilms.com or www.theusof.com for more.
• Music – On a blistering summer day in 1972, the Grateful Dead took the stage on the grounds of the Oregon Country Fair for what would become one of the most legendary concerts of the band’s storied history. Previously unreleased “Sunshine Daydream” features concert footage as well as recent interviews with Ken Babbs, Sam Cutler, Wavy Gravy and Carolyn “Mountain Girl” Garcia.
• Dance – Audiences are transported to exotic India with an encore performance of La Bayadere (the temple dancer) presented by the Bolshoi Ballet. The Bolshoi later returns with a classic audience favorite that has been called a mighty Egyptian fresco. The Pharaoh’s Daughter follows an English Lord on an expedition to the pyramids where reality and fantasy merge and ancient mysteries weave a complicated love story.
For more information on Digital Cinema Destinations, visit www.DigiplexDest.com
